Pet Toys Inspired by the Culture We Love

From hotpot nights to mahjong tables, PupUp turns iconic Asian food and traditions into playful enrichment toys for dogs and cats.

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Why Paws Love PupUp

  • Sniff, Search & Discover

    Encourages natural foraging instincts.

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  • Turn Meals Into Playtime

    Helps slow down fast eaters and provides mental enrichment.

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  • Made for Memorable Moments

    Playful designs that pet parents love just as much as their pets do.

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Designed With Culture, Made for Connection

PupUp was founded by a team of Asian women and dog parents who wanted pet toys to feel more personal. Inspired by the foods, celebrations and everyday moments we grew up with, we create enrichment toys that bring pets into the traditions we love.

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